Radio adverts reaserch

Before producing our radio trailer it was crucial to understand the codes and conventions of a radio trailer and how they appealed to the target audience. it appeared that horror radio trailers used commentators with deep voices to create an certain horror effect on the audience. Also ambient sound and soundtrack from the film is used to draw the audience in and to keep them interested. the fact that an advert on the radio has a short time to draw the audience in and also has no visual display means that the best sound clips from the film are used and use the standard conventions so for horror films screams , bangs , howls and other noises are used to higliht what genre the film is and also to attract the audience.